My Story

As a Digital Project Manger, I manage projects from start to finish:

• Develop strategy, define project plan and deliverables
• Create and manage project timeline and budget
• Manage stakeholders: client, team, third-party vendors
• Track and analyze project metrics
• Ensure quality on-time delivery

Clients value my attributes:

• Strong leadership skills, able to rally the team and vendors
• Creative problem solver, able to quickly generate alternate solutions
• Top-notch organizational skills
• Scrappy and resourceful, able to do more with less
• Calming presence in a fast-paced environment

My Story

In 2016, I founded the lifestyle blog James New York and grew my Instagram following to 30K. I create original lifestyle content for my Instagram, YouTube, TikTok, podcast, and other channels. I collaborate on influencer campaigns with amazing brands like Suitsupply, Equinox, Mr Porter, GQ, and Allen Edmonds. 

Leveraging my own experience as an influencer, I advised top lifestyle influencers on extending and monetizing their personal brands. For example, I advised my client Joey Zauzig, star of MTV’s Real Friends of WeHo, on his successful merch collections. I managed the full lifecycle of his new product launches, from production creation, to social media marketing, to influencer campaigns, and community engagement. 

I also served as the Social Media Director for the preppy lifestyle brand Bonvivants. I developed the social media strategy, ran the social media accounts, and created content. I also creative directed editorial photoshoots, including location scouting and talent management. I have done brand strategy work for additional clients, including Hayden Flour Mills (heritage food brand). 

I started my social media career at C-Space, one of the first social media agencies. I managed client relationships with Microsoft, Colgate, GSK, and Charles Schwab. Our agency was acquired by Omnicom Group in 2011. 

In addition, I have a wealth of corporate experiences, which have given me valuable client and team management skills: Partnerships at Doola, Account Manager at IBM, Account Manager at Ergo.

My degrees are a Master’s in International Business from Georgetown and Bachelors’ in Mandarin Chinese and Spanish from Arizona State. 

I was born and raised in Phoenix, Arizona. I lived in China for several years and produced content in Mandarin as well!

My hobbies include interior design, landscape design, reading, classical music, art, golf, and Olympic weightlifting.